One of the first toys a girl will own will most likely be a doll. In the past that doll would, in all likelihood be light-skinned, blue-eyed and perfectly proportioned.
Thankfully today, more and more toy manufacturers are diversifying their doll options to reflect society’s diverse populations.
If you follow any of our social media channels, you’ll know we are huge fans of the Our Generation Doll brand. One of the biggest reasons is that Our Generation understands the need for diverse dolls that represent all girls. The OG range includes dolls of color, dolls of different ethic backgrounds, dolls with disabilities, dolls with different eye color, hair texture and skin complexion. There are both girl and boy dolls available.
There is so much more at stake in the toy aisle than we realize. Our Generation knows that dolls are one of the first and most common toys that children will have, so in turn will provide a great deal of play and learning potential.
There is a huge scope for dolls to help children- from a very early age – to negotiate their racial identity, form a healthy self image and a well-rounded world view.
This is particularly important for me, as a mom raising mixed-race daughters in the cultural melting pot of South Africa.
Children of all races need to see themselves represented in a positive light. And because a child’s identity becomes so wrapped up in their doll, representation has never been more important.
When a parent gives a child a doll that looks like her, they’re saying: ‘There are people like you in the world. You matter just as much as anyone else.’
And Our Generation is taking this empowering message even further with their career dolls. Girls can be anything, and everything they want to be. Astronaut, Pilot, Vet, Doctor… the OG range has it all.
So when a brand commits to building a generation of strong, fearless girls, with limitless potential, you can be sure it’s a brand I will support time and time again. Thank you Our Generation for empowering our girls through your diverse and accomplished range of dolls.