Introducing Awe-thentic Clothing

We are thrilled to announce that we have partnered with a gorgeous new clothing design brand! They are called Awe-thentic Clothing and are based in Durban, South Africa. They produce beautiful, unique kids clothing catering for ages 6 months – 5 years.

The range currently extends to girls apparel, but plans are already underway to include a boys range, as well as a Mom & Me range.

The brains behind the operation is Jaydeen West, – Mom to two gorgeous little boys – whose passion is in both business and the empowerment of women. Awe-thentic Clothing allows her to fulfill both of these passions.

What I love most about the brand is that all items are completely handmade by women who would be otherwise unemployed and have no resources to start a business however, they do possess the skills to make a quality product- in turn providing them with a small income and most importantly allowing them to feel empowered again.

Jaydeen tells me: “Our brand name was born from the words- real, genuine & true.

We are a women-owned business that produce boutique clothing- carefully sewn together with loving hands. Currently, our range is small- consisting of an off-the-shoulder girl’s top, in four different fabrics. They say all great things start out small. Our plan to expand the range is underway & we can’t wait to broaden our market to include Mom’s wear and boy’s wear.

No doubt- we are a business that strives to produce a great product, at a reasonable price, with amazing service.”

As ambassadors for this beautiful new brand, the girls got to try out some of their stunning off-the-shoulder tops. I must say, I have been most impressed with the quality! The fit is genuine and very flattering. It’s easy to see the love and care that went into the production of the garments. There’s a careful attention to detail around the little shoulder sleeves, ensuring the fit is comfortable enough for little girls to play and be themselves in.

The colors are vibrant and bright, perfect for Spring – just a few short weeks away!

We cannot wait to see more from this unique new startup. To find out more about the range visit their website: www.myawethenticproducts.com or check out their Facebook page: www.facebook.com/awethenticallyme.

If you’d like to order your very own off-the-shoulder top be sure to give them a call on 081 409 6619 or email myawethenticproducts@gmail.com.

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